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The Official Vintage Curtis Mathes site by Glenn Waters

Curtis Mathes, Vintage Electronics, Televisions, Stereos, Radios, VCR”s, Camcorders, Mathes Coolers and Fans, Made in the USA. Design

Curtis Mathes Color Televisions and Stereo Consoles, The last of the Golden Age 1967 – 1968

Curtis Mathes Color Televisions and Stereo Consoles, The last of the Golden Age 1967 – 1968

The Remarkable Curtis Mathes Color Television Module of 1967

Curtis Mathes had a proud heritage. After all, it was founded in 1899, many years before most of its competitors were in business. Through these year CM has had many exclusive "firsts" to its credit. Gradually these achievements have been recognized and by the year 1967 its sales had grown tenfold. That is one way to say that sales were up over 1,000%. In all of these years there had been no achievement more remarkable than the Curtis Mathes Modular Construction of 1967. Many people today will ask "what is it?" It was not a printed circuit board that can be removed or a pug in transistor. In brief, the Exclusive CM Module is a total color television system. It is the entire television set, encased in rugged steel. It is inserted on nylon runners into a tremendous assortment of incredibly lovely cabinets.

The 1967 McKavitt, Model 54M363, Maple & Selected Hardwoods

The McKavitt, Curtis Mathes Model 54M363, Genuine maple veneer and selected hardwoods. Dimensions: 46 inches long, 28 3/4 inches high with a 295 square inch color picture tube  ... $599.95 back in 1967
The McKavitt, Curtis Mathes Model 54M363, Genuine maple veneer and selected hardwoods. Dimensions: 46 inches long, 28 3/4 inches high with a 295 square inch color picture tube ... $599.95 back in 1967

The year 1967 Curtis Mathes Created the Color Television Module

 It is the entire television set, encased in rugged steel. It is inserted on nylon runners into a tremendous assortment of incredibly lovely cabinets.
It is the entire television set, encased in rugged steel. It is inserted on nylon runners into a tremendous assortment of incredibly lovely cabinets.

El CID Curtis Mathes Model 67M294, Made in Texas 1967

The El Cid model 67M294, Color Home Entertainment Center with matching hutch, model 80M091. Manufacturer's suggested retail price $1,150.00 ....
The El Cid model 67M294, Color Home Entertainment Center with matching hutch, model 80M091. Manufacturer's suggested retail price $1,150.00 ....

 

CM Modular Program, you keep your Cherished Heirloom Cabinet

More on the Curtis Mathes module ... By being able to select from five CM modules, form splendid basic color television to the two star module, to the unbelievable luxury of the six star module, a customer back in 1967 could custom build the set of their dreams. Select the cabinet, then choose their electronics. Obviously a steel cabinet bolted securely inside a splendid furniture cabinet cost more to build than the old fashioned construction employed by all their worthy competitors back in 1967. But economy is more than the manufacture's cost. Have you ever heard of any color television set in all of time that had never required a single service call? The CM Module sips out for total service. Why check but one part of the set? The beautiful and heavy cabinet need never leave the customers home to be subjected to the bruises and bumps of outrageous service trucks. It was the peace of mind and certainty was a comfort to know that the picture tube and all the hundreds of delicate electronic parts are surrounded on four sides by steel. But if one will reflect a moment, could the customer of 1967 rest assured that the "state of the art" is at its zenith or, let us say, it's high point? Clearly times will continue to change ... and with Curtis Mathes' remarkable record of achievement ... ultimately there will be a scientific breakthrough of such magnitude as to tempt even a CM owner. For example, back in 1967 there was talk of holography with the possibility of three dimensional television. It was a marvelous thing to realize that with the Curtis Mathes Modular Program you would be able to keep your cherished heirloom cabinet and insert in it the module television of the future!

The Iberia, Model 54M323, Genuine Oak Veneer and Oak Solids

 

 

You Keep your Cabinet with the Curtis Mathes Modular Program

 It was a marvelous thing to realize that with the Curtis Mathes Modular Program you would be able to keep your cherished heirloom cabinet and insert in it the module television of the future!
It was a marvelous thing to realize that with the Curtis Mathes Modular Program you would be able to keep your cherished heirloom cabinet and insert in it the module television of the future!

The Exclusive Curtis Mathes of 1967 a total color TV System

The Exclusive Curtis Mathes Module of 1967 was a total color television system. It is the entire television set, encased in rugged steel. It is inserted on nylon runners into a tremendous assortment of incredibly lovely cabinets.
The Exclusive Curtis Mathes Module of 1967 was a total color television system. It is the entire television set, encased in rugged steel. It is inserted on nylon runners into a tremendous assortment of incredibly lovely cabinets.

In 1967 Curtis Mathes built their own Components, & Much More

In 1967 Curtis Mathes built most of its own components, cabinets, speakers, transformer, coils, chassis, fly-backs, circuit boards, face masks,etc. This was done for several reasons. First, it gave much more control over the overall quality of the finished product since all theses parts are built to complement each other .... not just bought indiscriminate and assembled. This assured the customer of a perfectly matched unit. Secondly, by building all of these components, Curtis Mathes saved about 30% of their cost by not having to pay the manufactures' profit. This principle is carried through even to the building and printing of their own shipping cartons. Most of Curtis Mathes competitors in 1967 bought almost all of these parts, either form outside manufacturers or wholly owned manufacturing companies, both of which must operate at a profit, thereby increasing their cost. Curtis Mathes passed these savings on to their customers bring them better value and the rest was used for more ridged and extensive quality control .... assuring folks of the most dependable Home Entertainment instruments in America.

The Claymont, Model 54M384, Genuine Maple & Selected Hardwoods

The Claymont, Curtis Mathes Model 54M384, Genuine maple veneer and select hardwood. Dimensions: 50 inches long, 29 1?4 high, 295 square inch color picture tube, Tambour doors, automatic fine tuning $699.95
The Claymont, Curtis Mathes Model 54M384, Genuine maple veneer and select hardwood. Dimensions: 50 inches long, 29 1?4 high, 295 square inch color picture tube, Tambour doors, automatic fine tuning $699.95

Curtis Mathes Co. in 1967 built most of its own Components

Curtis Mathes in 1967 built most of its own components. By building all of theirs components Curtis Mathes saved about 30% of their cost by not having to pay the manufacturers profit. This enable Curtis Mathes to give their customers better value ... and more ridged and extensive quality control ... assuring their costumers the most dependable Home Entertainment instruments in America.

Components Curtis Mathes Builds, & some that it Does Not Build

In 1967 Curtis Mathes built most of its own components, cabinets, speakers, transformer, coils, chassis, fly-backs, circuit boards, face masks,etc.
In 1967 Curtis Mathes built most of its own components, cabinets, speakers, transformer, coils, chassis, fly-backs, circuit boards, face masks,etc.

The Lyncrest, Model 52M794 Maple Finish & Hardwood Solids

The Lyncrest,, Curtis Mathes Model 52M794 Maple finish on genuine veneer and selected hardwood solids, Dimensions 33 inches long, 29 inches high, 295 square inch color picture tube. with automatic fine tuning ... $569.95
The Lyncrest,, Curtis Mathes Model 52M794 Maple finish on genuine veneer and selected hardwood solids, Dimensions 33 inches long, 29 inches high, 295 square inch color picture tube. with automatic fine tuning ... $569.95

In the year 1967 Curtis Mathes build most of its own Components

In 1967 Curtis Mathes build most of its own components, cabinets, speakers, transformers, coils, chassis, flybacks, circuit boards, vacuum tubes, and the the CM Module, a total color Television.
In 1967 Curtis Mathes build most of its own components, cabinets, speakers, transformers, coils, chassis, flybacks, circuit boards, vacuum tubes, and the the CM Module, a total color Television.

The Aquarius, Curtis Mathes Model 52M784 Genuine Walnut

The Aquarius, Curtis Mathes Model 52M784, Genuine walnut veneer and selected hardwood solids. Dimensions 33 inches long, and 29 3/4 High. with a 295 square inch color picture tube with automatic fine tuning ... $549.95
The Aquarius, Curtis Mathes Model 52M784, Genuine walnut veneer and selected hardwood solids. Dimensions 33 inches long, and 29 3/4 High. with a 295 square inch color picture tube with automatic fine tuning ... $549.95

The Westover, Model 67M284, & The Atlantis, Model 67M274

295 square inch color picture tube, AM - FM High Fidelity Radio, Six custom high Fidelity speakers, Tambour Doors, Automatic fine tuning AFT, FM stereo for concert hall realism, FM automatic frequency control, four speed record changer.
295 square inch color picture tube, AM - FM High Fidelity Radio, Six custom high Fidelity speakers, Tambour Doors, Automatic fine tuning AFT, FM stereo for concert hall realism, FM automatic frequency control, four speed record changer.

CM 1967 Color Television Chassis assembled in Puerto Rico

There was a very good reason why Curtis Mathes actually did have the last word in 1967. Its color television chassis assemblies were manufactured by Curtis Mathes of Puerto Rico, Inc., and this firm had a remarkable advantage: It is the only tax free color factory in the world. This meant they could give customers more for less. They did not advertise one or two features and state that they would make all other sets obsolete, they did not take a single feature automatic tint control and showed commercials on faces with flesh tones. and they did not presume to say that grouping various feature would constitute anything approaching totally automatic televisions. In 1967 the Curtis Mathes owner had come to expect the finest. Certainly they had all the desirable features. But, most importantly, they did have them all in nearly every price bracket, not just at the top of the line.

The Iberia Model 54M323, 1967 Curtis Mathes Mediterranean style Color Televisions

 

Back Inside the Steel Encased Chassis of the Iberia, Model 54M323

A look at the Steel Encased Chassis of the Iberia, Model 54M32 the Curtis Mathes color console made from 1967 to 1968 just before the Moon Landings. with a 295 square foot color picture tube.
A look at the Steel Encased Chassis of the Iberia, Model 54M32 the Curtis Mathes color console made from 1967 to 1968 just before the Moon Landings. with a 295 square foot color picture tube.

The Curtis Mathes Iberian, Model 54M323 made in 1967

The Curtis Mathes Iberian, Model 54M323  made in 1967 ... still  working as good today as it did back in 1967. Built to last for countless years.
The Curtis Mathes Iberian, Model 54M323 made in 1967 ... still working as good today as it did back in 1967. Built to last for countless years.

A Sea of USA Vacuum Tubes, & Hand Wiring, made by Curtis Mathes

Another look at the insides of the Iberia model, Dimensions 46 inches long, and 28 3/4 high both have a 295 square inch color picture tube, and fine tuning.
Another look at the insides of the Iberia model, Dimensions 46 inches long, and 28 3/4 high both have a 295 square inch color picture tube, and fine tuning.

The Pembroke, Model 67M254, & The Constantine, Model 67M244

295 square inch, color picture tube, AM - FM duplex radio, FM stereo High fidelity radio, six custom high fidelity speakers, FM automatic frequency control, four speed record changer.
295 square inch, color picture tube, AM - FM duplex radio, FM stereo High fidelity radio, six custom high fidelity speakers, FM automatic frequency control, four speed record changer.

Curtis Mathe offered Great values in Home Entertainment for less

Curtis Mathes in 1967 had lower overhead because they had lower plant locations cost. Curtis Mathes' plants were located out of expensive metropolitan areas. Better Labor Cost because Curtis Mathes payed top wages in their market ... giving them access to the best available personnel ... thereby having more dedicated and conscientious workers.

The Gregory, Model 67M264, Genuine Oak Veneer and Oak Solids

Dimensions: 63 inches long, 28 3/4 inches high, 295 square inch color picture tube, Deluxe AM and FM radio, FM stereo High Fidelity Radio, Six custom high fidelity speakers, FM automatic frequency control, four speed record clanger ...
Dimensions: 63 inches long, 28 3/4 inches high, 295 square inch color picture tube, Deluxe AM and FM radio, FM stereo High Fidelity Radio, Six custom high fidelity speakers, FM automatic frequency control, four speed record clanger ...

The Algeria, Model 54M394, & The Iberia, Model 54M323

The  Algeria, Dimensions 50 inches long and 29 inches high, with Tambour Doors. The Iberia, Dimensions 46 inches long, and 28 3/4 high both have a 295 square inch color picture tube, and fine tuning.
The Algeria, Dimensions 50 inches long and 29 inches high, with Tambour Doors. The Iberia, Dimensions 46 inches long, and 28 3/4 high both have a 295 square inch color picture tube, and fine tuning.

Curtis Mathes owns their Trucking Line to Ship their Electronics

Most manufactures ship to distributors who in turn sell to retail outlets. Somewhere along the line, this distributor's profit must be paid ... yet it adds nothing to the performance of the set. Curtis Mathes sells direct to the retailer ...
Most manufactures ship to distributors who in turn sell to retail outlets. Somewhere along the line, this distributor's profit must be paid ... yet it adds nothing to the performance of the set. Curtis Mathes sells direct to the retailer ...

The Libra Model 52M762 and the Monroe, Model 52M772

The Libra, Model 52M762 Genuine walnut veneer and selected hardwood solids. Dimensions 32 inches long and 29 1/8  inches high.   The Monroe, model 52M772, Marple finish on genuine veneer and selected hardwood solids. Dimensions 32 inches long 29 1/8
The Libra, Model 52M762 Genuine walnut veneer and selected hardwood solids. Dimensions 32 inches long and 29 1/8 inches high. The Monroe, model 52M772, Marple finish on genuine veneer and selected hardwood solids. Dimensions 32 inches long 29 1/8

In 1967 Curtis Mathes had served American Homes since 1899

Look at all the Curtis Mathes Dealers, waiting to serve customers back in 1967. Back then good news traveled fast.  For many years Curtis Mathes sold its entire line by word of mouth.
Look at all the Curtis Mathes Dealers, waiting to serve customers back in 1967. Back then good news traveled fast. For many years Curtis Mathes sold its entire line by word of mouth.

The Greensboro, Model 44M277, and the Ellington, Model 44M247

The Greensboro, Model 44M277, Genuine maple veneer and selected hardwood solids. Dimensions 67 inches long 29 1/4 high ... The Ellington, Model 44M247, Genuine walnut veneer and selected wood solids. Dimensions: 63 inches long, 29 inches high.
The Greensboro, Model 44M277, Genuine maple veneer and selected hardwood solids. Dimensions 67 inches long 29 1/4 high ... The Ellington, Model 44M247, Genuine walnut veneer and selected wood solids. Dimensions: 63 inches long, 29 inches high.

IN 1967 Curtis Mathes Had Served American Homes Since 1899

Look at a Curtis Mathes Cabinet in 1967 and you will see the work of the fourth generation furniture makers who still took pride in the craft.
Look at a Curtis Mathes Cabinet in 1967 and you will see the work of the fourth generation furniture makers who still took pride in the craft.

Curtis Mathes made a great Television in Athens Texas in 1967 ...

 

Curtis Mathes Sales Co. Dallas Texas, 2220 Young Street 75222

In the space age there were  some things that Curtis Mathes still cling to form the past. One of these is fine workmanship. Look at these Curtis Mathes Cabinets.
In the space age there were some things that Curtis Mathes still cling to form the past. One of these is fine workmanship. Look at these Curtis Mathes Cabinets.

The Athens Texas Plant as it looked in 1967 it was 550,000 sq. Feet

The Athens Texas plant was the finest manufacturing facilities in the Home Entertainment Industry, 550,000 square feet; General Corporate Offices, Design and Tolling, Engineering, Chassis Assembly, Speakers, Name Plates, Cartons ... all made here
The Athens Texas plant was the finest manufacturing facilities in the Home Entertainment Industry, 550,000 square feet; General Corporate Offices, Design and Tolling, Engineering, Chassis Assembly, Speakers, Name Plates, Cartons ... all made here

A Beautiful 1967 Curtis Mathes three in One Color TV Console

A Beautiful Curtis Mathes three in one color television console from 1967. With a deluxe AM & FM Curtis Mathes Stereo system and turntable. With hand made in Texas speakers and hand rubbed wooden cabinet.
A Beautiful Curtis Mathes three in one color television console from 1967. With a deluxe AM & FM Curtis Mathes Stereo system and turntable. With hand made in Texas speakers and hand rubbed wooden cabinet.

The Curtis Mathes 1967 Columbine, Model 44M310, Genuine Maple

The Columbine, model 44M310,  Genuine Maple veneer and selected hardwood solids. Dimensions: 62 inches long, 30 3/4 high, with custom stereo sound system and four speakers. Retail price $249.95.
The Columbine, model 44M310, Genuine Maple veneer and selected hardwood solids. Dimensions: 62 inches long, 30 3/4 high, with custom stereo sound system and four speakers. Retail price $249.95.

Curtis Mathes 1967 model The Springfield, Model 40M789, Maple

The Springfield, Model 40M789, Genuine maple veneer and selected wood solids, Dimensions are 60 inches longe 28 /1/4 high, with a Curtis Mathes custom stereo sound system and four speakers. Retail Price $229.95
The Springfield, Model 40M789, Genuine maple veneer and selected wood solids, Dimensions are 60 inches longe 28 /1/4 high, with a Curtis Mathes custom stereo sound system and four speakers. Retail Price $229.95

Curtis Mathes 1967 The Windsor, Model 44M300, Walnut & Solids

The Windsor, Model 44M300, Genuine walnut veneer and selected wood solids. Dimensions: 62 inches long, 30 3?4 high, with custom stereo sound system, and four made in Texas deluxe speakers, with the Curtis Mathes deluxe stereo sound system. $249.95
The Windsor, Model 44M300, Genuine walnut veneer and selected wood solids. Dimensions: 62 inches long, 30 3?4 high, with custom stereo sound system, and four made in Texas deluxe speakers, with the Curtis Mathes deluxe stereo sound system. $249.95

Curtis Mathes 1967, The Waverly, Model 40M779, Walnut

The Waverly, Model 40M779, Genuine walnut veneer and selected wood solids. Dimensions are 60 inches long, and 28 inches high, with custom stereo sounds system and four made in Texas speakers. $199.95.
The Waverly, Model 40M779, Genuine walnut veneer and selected wood solids. Dimensions are 60 inches long, and 28 inches high, with custom stereo sounds system and four made in Texas speakers. $199.95.